Cousin’s Barbecue wanted to roll some new merch out and get away from their old logo. They wanted it to be about authentic BBQ and how they are always smoking new BBQ. The branding iron piece is something they really wanted to add. The new designs were focused on heritage with a classic aesthetic. The original script logo was used to keep their identity intact, but the brand was incorporated for a retro feel. An oval was added to create a container for branding.